Tips for taking photos that sell

If it’s true that people buy with their eyes, then presentation is a vital part of the seller’s toolkit. A good picture can improve your chances of finding a buyer, so we’ve asked a professional for some handy hints to take photos that show off an item in the best possible light Want your ad to stand out? Why not use your mobile phone or camera to take sharp and useful photos for buyers? Conor McCabe, a commercial photographer explains the things you need to know for photographing objects or cars. Using a mobile phone From McCabe’s experience as a commercial photographer, he recommends not using flash when taking photos of objects or products you are trying to sell. One of the tips for taking a photo of a product you want to sell on DoneDeal with a mobile phone is quite simple: Take the object you want to photograph to the window. You don’t need to use flash with your mobile phone. You just need a steady hand and available daylight is the best source of light.” However, says McCabe, you don’t need the sun blasting through the window. Nice, even daylight rather than direct light is all you need. “Holding your mobile phone too close to the object is a common mistake. You need to allow a certain distance between the object and the lens of the camera on the phone or your images will turn out blurry.” Using a compact camera Again, says McCabe, the same principles apply as with your mobile phone. Taking photos for your DoneDeal ad is child's play If you want to emulate the work of professionals you can use a white A4 page behind the object to give it a nice clean background. “It always enhances your product and gives it a better look,” he says. Using an SLR Most owners of SLR cameras (the ones with the interchangeable lenses) that professional photographers like McCabe will have in their kit, will know what they’re at when it comes to setting up a shot. “If you have a tripod it would be ideal for shooting in low lighting conditions where you can control the shoot and not have any camera shake,” he recommends. McCabe emphasises the benefits of natural light from a large window rather than direct sunlight. Use a wide angle lens if photographing the interior of a car. A high ISO with no flash should be adequate for taking the inside of the car without using flash, he adds. Framing The ‘rule of thirds’ is something that many amateur photographers will be familiar with. “This goes out the window,” says McCabe, “when photographing objects because all you want to do is centre the objects in your frame. Objects should be in the middle of the frame.” Taking photographs of cars When photographing a car, remember the buyer wants to know about the car, so keep distractions in the background to a minimum says McCabe. Of course, if security is important to you, you may not want strangers being able to identify where your car is stored, or your home from the photographs. “You don’t want the lamppost growing out of the back of the car. Bring it to a nice place, like a beach (the ones you can drive on) or a large car park.” Again, don’t do this on a really sunny day or there will be lots of glare. Similarly if you turn on the flash, there will be a highlight on the bodywork of the car. “If you want to show off the car in the best possible way, it may sound obvious but show the full car.” #Photos #Placinganad