We are all animal lovers here in DoneDeal and would hate to think of any animal being mistreated. For this reason, after consulting with the PetAware team and other welfare groups we have made a decision to no longer allow the advertisements for Horse Factory Ads on DoneDeal. We had originally felt that this was a genuine service but it appears that people have concerns as to how this service is being offered. We have passed on the details to the ISPCA to be reviewed and we will naturally assist in any investigation that may follow. We will now update our policies, remove the other similar ads that we have found and put some new processes in place to ensure these ads are no longer accepted on the site. If anyone has any comments or concerns please feel free to contact us via our support team.