Drive safely this bank holiday weekend
With the June bank holiday weekend upon us when thousands will take to the road, figures released by the RSA recently highlighted five people lost their lives and five were seriously injured over the June Bank Holiday in 2013. Six lost their lives and 11 were seriously injured in 2012. With this in mind, Mayo County Council decided to look for another way to catch the attention of drivers and highlight the dangers of careless driving. They recently placed an ad on our site as part of their road safety campaign for a bargain Subaru WRX STI. Thousands (5020) of excited buyers viewed the ad and hundreds rang the contact number supplied and were greeted by the “seller” John (who is actually an actor) with a shocking message, with some callers leaving messages, even after hearing it was a road safety campaign: “John here. Sorry I can’t answer the call. If you’re calling about the car, yes I still have it for sale. I have it about six months. It’s quick, so quick I didn’t even see her. By the time I did, it was too late. She was only six years old for God’s sake. Make me an offer and take it away. I can’t stand looking at it anymore…just don’t drive it like I did …brought to you by Mayo County Council as part of a road safety campaign.” Noel Gibbons Road Safety Officer Mayo County Council said: “If it makes one person think twice about speeding, if it makes one person think twice about doing doughnuts or one person driving while using a handheld mobile phone and saves a life, then it’s a good thing. We hope the underlying message got through to these listeners, many of whom would talk to their friends about this advert. If it at least gets them thinking about what the effect of their driving could be, not only on their own lives but also others in the community, we’ve made a difference.” We are delighted to be able to support this important awareness campaign led by Mayo County Council. By using the DoneDeal site as a channel to directly communicate to thousands of young drivers, Mayo County Council has taken a very innovative and engaging approach to driving its road safety message home in advance of the bank holiday weekend. The original ad has now been replaced by a message asking all to use the road safely on the final day of the campaign.