7 ways to make the most out of your equestrian ad

You are the master of your ad’s selling power so make sure you make the most of the opportunity. Be it a horse, pony or cob, a horsebox or lorry, equipment, feeding and bedding, an event  or indeed any sort of equine related item, here’s how to get the ball rolling If you’re taking horse dealing into your own hands, there are a number of things you can do to help make the experience run smoothly and to cut out any time wasting. Here are seven helpful tips to help you get the most out of your equestrian ad on DoneDeal. 1. Creating your ad You can place an ad simply from your smart phone, tablet, DoneDeal app or from the web.  It’s vital that the ad is clear and concise giving all the important information but not too long. And remember you can always edit the ad or bump it up for fresh exposure. 2. Photos and videos Always include good quality images of your horse or item. In the case of a horse for sale, a number of images of the horse from the side and front will suffice eg not running away from you in a mucky field! It would be helpful to include a video of a competing horse, or an unbroken horse trotting up or loose lunging over a jump, for example. 3. Dealing with phone calls Once you’ve placed your ad you may receive a number of phone calls, texts or messages through DoneDeal’s SafeMail system from potential buyers. Try to answer all queries courteously but maintain that the animal/equipment needs to be viewed in order to make a decision. Reduce calls from time wasters by addressing common queries in the ad. Price negotiation tends to take place during viewing but perhaps an approximate price might be discussed on the phone beforehand. 4. Arranging a viewing This should always take place at the sellers’ premises for animals, horse boxes, bedding, feed etc. With clothing or smaller items of equipment it may be suitable to meet half way or at a place convenient for both seller and buyer. If a horse is being trialled try to keep the amount of viewings to a minimum and never let the potential buyer take the animal away on trial. 5. Doing the deal Sellers can be seasoned dealers and buyers can be seasoned buyers and this is where price negotiations take centre stage. always remain polite try to get to a decision without too much time wasting try and stick to a price and negotiate around it 6. Things that can slow down a deal Try and remain patient. In an ideal world, a buyer will make a quick decision based on one viewing. However, another viewing might have to be arranged. Some sales may be subject to the animal undergoing a veterinary examination which can be arranged by the seller and paid for by the buyer. 7. What happens next? The next step is to arrange payment. Never accept cheques or bank drafts, it is best to only accept cash and only then should you let the animal or goods leave your premises. Use your head, always be responsible and aware at this stage and make sure the deal is trustworthy. Make sure and read our horse health and welfare guide and our guide to buying a horse. #Equestrian #Equine